The Trigger Frog from Bites Back has hooks that self deploy. There has been talk of the need for a lure with such a mechanism for years but this is the first I have seen. It interesting that it is on a frog as they seem to be the hot item at ICAST 2011.
The author interviews Bassmaster Elite Series pro Gerald Swindle at the Lazer Trokar booth. Swindle talked about the new line of treble hooks from Trokar and spoke highly of the fine cratsmanship put into them. Swindle is not only one of the top pro's in the country but also one of the industry's most entertaining and well-spoken spokesmen.
Want to add some luminescent highlights to your lures? Spike-It has new markers that allow anglers to do just that on the fly.
Z-Man's natural Scented Paddlerz features a super realistic mullet look with the added bonus of natural mullet scent infused into the plastic. These swimbaits come in a variety of colors and feature the company's unique Elaztech plastic.
The Viper Spoon from Thundermist Lure Company shows promise for everything from Spanish mackerel to speckled trout and southern flounder.