The Vibra Grub from Evolve had one of the most unique actions the author has ever seen in a soft plastic. It was made to mimic a cuttlefish. If you have never seen a cuttlefish move, look one up on youtube. It's cool!
"Mr. Crappie" Wally Marshall shows off his unique new trolling rig for crappie. Look for an upcoming article in Texas Fish & Game involving his breakthrough "pushing" technique for catching big slabs. He said a big key to his success is using his signature series Troll-Tech Crappie Rig Crankbait Downrigger from Bullet Weights.
I came up with designs for a turtle lure this year and now this awesome lure comes out. I'll still produce mine because it is different but kudos to these guys for thinking unique. Check out the Bombshell Turtle.
Here's a cool one for bank fishermen. American Premier Corporation are putting out this killer rod holder station that holds your rods on a vertical plane and that sports digital bite detectors for each rod.
The author raves about the "Grip-N-Check' and "E-Z Check" from Frabill. They are made to easily measure crappie without harming them incase they need to be returned.